/ By RUGIGANA Jean Claude / Events • News • News • News • Uncategorized/ 0 Comments

38 participants including 33 women attended the “Smart Women – Smart Sport”, organized by the RNOSC

The Rwanda National Olympic and Sports Committee (RNOSC), in collaboration with the RNOSC Women in Sport Commission, hosted a workshop titled “Smart Women – Smart Sport” under the Auspices of the Olympic Solidarity. The 2-day event under the theme “Women and Sport”, held at Centre d’Acceuil Bonne Espérance in Kigali city from 19-20 May 2022.

The event aimed at empowering and providing capacity building to its members by addressing various challenges the Rwanda Sport Movement is facing while promoting the Olympic values and gender equality in particular and this was emphasized by the Second Vice President at the RNOSC Mrs. Salama Umutoni in her opening remarks.

“This workshop aims at discussing the challenges women face in sports sector. There are also experts who will share their expertise and I encourage women to talk about the issues they face and work together to find solutions and a better way forward,” she said.

The Second Vice President at the RNOSC Mrs. Salama Umutoni giving her opening remarks.

A total of 38 participants including 33 women from National Sports Federations, Rwanda Olympians Association and Sports Centers of Excellence in Schools (ISONGA Programme) took part.

During these two days, the participants benefited from the following presentations:

  • “Prevention of Harassment and Abuse in Sports (sexual, verbal & emotional abuse) and Mental Health.” by First Vice President at Rwanda Cycling Federation Mrs. Mukazibera Marie Agnes
  • “Talent Detection” by the Technical Director at Rwanda Volleyball Federation Mrs. Gertrude Kubwimana
  • “Sports Nutrition” by Nutritionist/MD “La Pervenche Nutrition Cabinet” Mrs. Mukayumba Anastasie
  • “Menstruation and Athlete’s Performance” by Sports Expert Mrs. E’GAIRMA Hermine
  • “Sports Medicine” by RNOSC Medical and Anti-Doping Commission Dr. Nuhu Assuman and the Vice President of the RNOSC Sport For All Commission Mrs. Murangwa Usenga Sandrine
  • “Sports and Mental Health” by the Director General of Huye Isange Rehabilitation Center Dr. Patrick RWAGATARE
  • “Women in Coaching” by Head Coach REG Women BBC Mukaneza Espérance
  • “Refereeing” by FIFA Referee Murangwa Usenga Sandrine
  • “Sports Journalism” by Sports Journalist and President of the RNOSC Women in Sport Commission Ariane Uwamahoro

Igihozo Yvette who participated in the wokrshop shared her key takeaway: “We learned how to avoid violence against a sportswoman, how to nourish our bodies as sportswomen, we were given insightful information about women’s periods and we also had  an opportunity to hear testimonies of women in sports industry.”

Igihozo Yvette, one of participants of the “Smart Women – Smart Sport” workshop.

The Technical Director at Rwanda Volleyball Federation Mrs. Gertrude Kubwimana who was among the speakers: “We received positive feedback from invitated participants to this event, including athletes, coaches, referees or others involved in sports management. They were happy and eager for more knowledge.”

In her closing remarks, the IOC Member Mrs. Félicité RWEMARIKA urged her fellow women to remain focused and take a leaf from a few who have excelled if they are to succeed in various sports disciplines.

“Firstly, we encourage women to believe in themselves, secondly, to improve their personal development skills and their contribution to the development of sport. You do not have to think that opportunities will come to you just because you are a woman but because you deserve it,” Rwemarika said.

“We were able to hear from them, their challenges and what they want to be done. We are going to present them to competent authorities to find solutions for them toward creating a better environment for women in sports,” she added.

IOC Member Mrs. Félicité RWEMARIKA addressing the participants at the closing ceremony.

The workshop was concluded with certificate award ceremony and group photos.

Group photo after the certificate award ceremony.

More photos of the workshop, click here.

/ By RUGIGANA Jean Claude / BOXING • Events • KARATE • KUNGFU • News • Press Releases • Uncategorized/ 0 Comments

RNOSC & Rwanda CGA Quarterly Newsletter of the first quarter of 2022

The Rwanda National Olympic and Sports Committee (RNOSC)/Rwanda Commonwealth Games Association (Rwanda CGA) has released the Quarterly Newsletter of the January to March 2022.

“Over the last three months, we managed to organize a technical course for coaches – level 1 with 29 participants including 8 women and 3 Para Table Tennis coaches, celebrating the Commonwealth Day 2022 by focusing on promoting inclusion in sport, supporting the Martial Arts Sports Festival 1st Edition and hosting the Ordinary General Assembly 2022.” – RNOSC & RCGA President Mr. Theo UWAYO

Visit this link to access the full newsletter.

This platform is a source of information for you covering every activity of the Rwanda National Olympic and Sports Committee/Rwanda Commonwealth Games Association.

Happy reading!

/ By Josue Ishema Rutaganira / Construction News/ 0 Comments

List Of Construction equipment suppliers in Addis Ababa

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Commercial Builders

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We understand how pay-when-paid clauses stretch working capital, how equipment timing impacts project delivery, and how financing can fuel long-term growth. The information contained herein is general in nature and not intended to provide you with specific advice or recommendations. Looking for used commercial and industrial equipment? Our sales representatives work with you to help design transaction terms and structures suited for your customers’ cash flow, tax and accounting objectives, and business needs. We offer a wide range of financing and leasing solutions for construction contractors, equipment manufacturers, distributors, and rental companies to help conserve capital and support business objectives.

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SANY INDIA EXPANDS PRESENCE IN MADHYA PRADESH WITH NEW 3S DEALERSHIP IN INDORE

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/ By Josue Ishema Rutaganira / Demand Generation News/ 0 Comments

What Is Marketing Attribution & How Do You Report on It?

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This https://master-your-business.com/what-role-does-marketing-analytics-play-in-decision-making/ makes it easy for you to track changes at a glance or quickly share updates with stakeholders. Guidelines like these can help your business continue to adapt to ever-changing data collection and storage guidelines. This can help you get the data you need to ensure accurate attribution AND keep meeting customer expectations.

  • If content about a specific feature consistently drives engagement and conversions, that’s a strong signal of market fit.
  • DiGGrowth gives your business clear insights into marketing and advertising effectiveness, addressing the diverse needs of different roles within your marketing team.
  • Oktopost is a social media management and analytics platform designed specifically for B2B organizations.
  • Let’s say Coca-Cola wanted to measure whether its TV ads actually drive in-store sales.

Facebook ads attribution: Complete guide for marketers 2026

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A detailed guide to help you choose the right platform for your team’s https://alahomemaster.com/automation-of-the-process-of-conducting-transactions-with-the-quantum-ai-platform.html needs and budget. The analytics market went through a structural shift in the past year. Contentsquare completed its merger with Hotjar and now owns Heap, creating one platform that spans experience analytics, product analytics, and voice of customer. Amplitude acquired Kraftful (AI voice of customer) and InfiniGrow (AI revenue attribution). From GA4’s AI Advisor to PostHog’s all-in-one developer platform, here are the best marketing analytics tools in 2026 with verified pricing.

Examples of multichannel marketing campaigns

The value of attribution comes from the actions you take based on its insights. Setting up automated reporting ensures these insights are delivered consistently, enabling your team to make data-driven decisions part of their regular workflow. It can measure the impact of both online and offline channels (like TV, radio, and print) and account for external factors like seasonality, economic conditions, and competitor actions. In this situation, the CTA model will credit the customer’s conversion to the original ad they clicked on, the one they saw in June.

Marketers

Many dedicated attribution platforms now use AI to forecast which channels will perform best under different scenarios and suggest how you can maximize the ROI on your marketing spend. These tools use regression analysis and machine learning to isolate the impact of each marketing variable on sales performance. Marketing mix modeling (MMM) fills these blind spots by analyzing aggregated sales data alongside marketing variables over time. This reveals the true ROI of every channel and tactic—helping you get more value from your efforts.

Prove full-funnel impact from content to hire in one unified view. Connect the dots across your channels, CMS and ATS so every click, campaign and hire is attributable to your efforts. Rally® Inside™ shows you which recruitment marketing strategies directly result in qualified applications and hires — in one AI-powered platform. Creating a marketing plan is an integral step when it comes to maximizing the returns of your small business.

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Multi-touch attribution models distribute credit across multiple touchpoints involved in the customer journey. The platform supports multi-touch attribution and paid ad attribution, allowing teams to measure contribution across channels, campaigns, and ads rather than relying on a single touchpoint. It also includes a 365-day lookback window to ensure early interactions are captured in longer conversion journeys. By bringing CRM, marketing, and sales data together in one platform, HubSpot makes it easier to understand how campaigns influence contacts, pipeline, and revenue across the full customer journey. The platform collects data from multiple marketing channels including advertising platforms, email campaigns, and website interactions. It then maps these interactions across the customer journey to determine how each touchpoint contributes to a conversion.

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Model

Primark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality perceptions. As the use of agentic AI gains momentum, marketers will need to lead the business in keeping pace with both the tech and human beings who are using it. Zumba spread across the globe on a wave of colour, community and a marketing strategy that put a fresh twist on the humble fitness class. The vendors that last become part of how customers operate every day. Google’s “preferred sources” feature allows users to customize their search results by selecting news outlets they want to see more often in the “Top Stories” section. Dan Taylor is head of technical SEO at SALT.agency, a UK-based technical SEO specialist and winner of the 2022 Queens Award.

  • That means standardizing naming conventions, aligning timestamps, reconciling identities, and ensuring every source feeds into one destination.
  • Once your data is unified, create custom reports that show cross-channel performance and identify attribution patterns.
  • These solutions provide valuable insights, helping you optimize campaigns, allocate resources effectively, and improve ROI.
  • It’s content purpose-built for your goals, informed by your industry’s realities, anchored in fresh thinking, and adapted for each channel’s unique audience.

Use marketing events

The goal isn’t to be everywhere—it’s to deliver a consistent experience across every place customers shop. The distinction between multichannel and omnichannel matters because today’s shoppers expect consistency. The brands that win are those that connect every touchpoint into one seamless, measurable journey across the buying process. Call tracking is the foundation of accurate attribution for movers. Most high-intent prospects still prefer to call, especially for time-sensitive moves or complex jobs. Dynamic call tracking numbers allow companies to see exactly which campaigns, keywords, and locations generate phone conversations.

Struggling to scale partner-led revenue with spreadsheets and… Account-based marketing in 2026 is about precision, personalization,… Understand how marketing spend benchmarks typically shift as…